Returns with wholesale-price-discount contract in a newsvendor problem

被引:64
作者
Chen, Jing [1 ]
机构
[1] Univ Winnipeg, Fac Business & Econ, Winnipeg, MB R3B 2E9, Canada
关键词
Pricing; Newsvendor problem; Returns policy; Supply chain coordination; Demand uncertainty; SUPPLY CHAIN COORDINATION; REVENUE-SHARING CONTRACTS; CONSIGNMENT CONTRACT; QUANTITY DISCOUNTS; SENSITIVE DEMAND; POLICIES; CHANNEL; MANUFACTURER; COMPETITION;
D O I
10.1016/j.ijpe.2010.11.025
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
We consider a newsvendor problem in a supply chain that consists of a manufacturer and a retailer. The manufacturer is the Stackelberg leader and the retailer is the follower. We examine how the manufacturer can contract a wholesale-price-only agreement with its retailer that maximizes its profit. We also propose a returns policy with a wholesale-price-discount scheme (returns-discount contract) that can achieve supply chain coordination. Using the wholesale price only contract as a benchmark, we show how the manufacturer sets a discounted wholesale price in a returns-discount contract that enhances both profits of the manufacturer and the retailer, as well as improves the supply chain efficiency. (C) 2010 Elsevier B.V. All rights reserved.
引用
收藏
页码:104 / 111
页数:8
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