Fast and frugal heuristics: What about unfriendly environments?

被引：22

作者：

Shanteau, J ^{[1
]}

Thomas, RP ^{[1
]}

机构：

[1] Kansas State Univ, Dept Psychol, Manhattan, KS 66506 USA

来源：

BEHAVIORAL AND BRAIN SCIENCES | 2000年 / 23卷 / 05期

关键词：

D O I：

10.1017/S0140525X00463442

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Simple heuristics that make us smart offers an impressive compilation of work that demonstrates fast and frugal (one-reason) heuristics can be simple, adaptive, and accurate. However, many decision environments differ from those explored in the book. We conducted a Monte Carlo simulation that shows one-reason strategies are accurate in "friendly" environments, but less accurate in "unfriendly" environments characterized by negative cue intercorrelations, that is, tradeoffs.

引用

页码：762 / +

页数：6

共 8 条

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