WHEN CHOICE MODELS FAIL - COMPENSATORY MODELS IN NEGATIVELY CORRELATED ENVIRONMENTS

被引：89

作者：

JOHNSON, EJ

MEYER, RJ

GHOSE, S

机构：

[1] UNIV CALIF LOS ANGELES, ANDERSON GRAD SCH MANAGEMENT, LOS ANGELES, CA 90024 USA

[2] UNIV WISCONSIN, SCH BUSINESS ADM, MILWAUKEE, WI 53201 USA

来源：

JOURNAL OF MARKETING RESEARCH | 1989年 / 26卷 / 03期

关键词：

D O I：

10.2307/3172899

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：255 / 270

页数：16

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