A Goal-Based Model of Product Evaluation and Choice

被引：101

作者：

Van Osselaer, Stijn M. J. ^{[1
]}

Janiszewski, Chris ^{[2
]}

机构：

[1] Erasmus Univ, Rotterdam Sch Management, NL-3062 PA Rotterdam, Netherlands

[2] Univ Florida, Warrington Coll Business Adm, Gainesville, FL 32611 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 2012年 / 39卷 / 02期

关键词：

SELF-REGULATION; PERCEIVED INSTRUMENTALITY; MOTIVATED BEHAVIOR; CONSUMER CHOICE; CUE-EXPOSURE; ZOOM LENS; ACTIVATION; INFORMATION; ENVIRONMENT; PSYCHOLOGY;

D O I：

10.1086/662643

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The authors propose a goal-based model of product evaluation and choice. The model is intended to account for the role of momentary goal activations in relatively straightforward product evaluation and choice processes. It contributes by (a) providing a coherent and consistent account for goal-based product evaluations/choices, (b) providing a theory of the way goal activation influences product evaluation and choice, and (c) generating predictions about novel phenomena, moderators, and boundary conditions in the area of goal-based product evaluations and choices.

引用

页码：260 / 292

页数：33

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