Marketing scholarship, intellectual leadership, and the zeitgeist

被引：6

作者：

Andreasen, AR ^{[1
]}

机构：

[1] Georgetown Univ, Washington, DC 20057 USA

来源：

关键词：

D O I：

10.1509/jppm.24.1.133.63892

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：133 / 136

页数：4

共 23 条

[1]

Andreasen A.R., 2003, STRATEGIC MARKETING

[2]

Andreasen A.R., 2001, ETHICS SOCIAL MARKET

[3]

Andreasen A. R., 1975, The disadvantaged consumer

[4]

Andreasen Alan R., 1972, IMPROVING INNER CITY

[5]

Andreasen Alan R., 2001, HDB MARKETING SOC, P80

[6]

ANDREASEN AR, 1993, ADV CONSUM RES, V20, P1

[7]

ANDREASEN AR, 1977, MINORITIES MARKETING

[8]

Andreasen AR, 1971, INNER CITY BUSINESS

[9] MARKETING AS EXCHANGE - THEORY OF TRANSACTIONS IN MARKETPLACE [J].

BAGOZZI, RP .

[10] IDENTITY CRISIS IN MARKETING [J].

BARTELS, R .