"Step into the Real Texas": Associating and claiming state narrative in advertising and tourism brochures

被引：19

作者：

Avraham, Eli ^{[1
]}

Daugherty, Daniel ^{[2
]}

机构：

[1] Univ Haifa, Dept Commun, IL-31905 Haifa, Israel

[2] Univ N Texas, Dept Journalism, Denton, TX 76203 USA

来源：

TOURISM MANAGEMENT | 2012年 / 33卷 / 06期

关键词：

State narrative; Marketing places; Texas; -; cities; Advertising; Tourism brochures; Claiming authenticity; City branding; AMERICAN; COVERAGE; IDENTITY; IMAGE;

D O I：

10.1016/j.tourman.2011.12.022

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Texas is one of the most popular states for tourists. Using quantitative and primarily qualitative methods, we analyzed how marketers of small cities and towns associate their place to four central components of the Texas state narrative - the flag, official and unofficial symbols, territory, and social-historical mythology - in advertising and tourism brochures in the years 2008-2010. We discovered that in parallel to the overuse of the "associating to well-known brand/narrative" strategy, marketers also invest efforts toward claiming the narrative. Thus our second goal was to discover which techniques were used in order to claim the state narrative. Using the state of Texas as an example may provide a test case for typology, associating and claiming state narratives in promotional materials. (c) 2012 Elsevier Ltd. All rights reserved.

引用

页码：1385 / 1397

页数：13

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