Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?

被引:242
作者
de Kerviler, Gwarlann [1 ]
Demoulin, Nathalie T. M. [2 ]
Zidda, Pietro [3 ]
机构
[1] IESEG Sch Management, LEM CNRS, UMR 9221, Socle Grande Arche, Parvis La Def 1, F-92044 Paris, La Defense, France
[2] IESEG Sch Management, LEM CNRS UMR 9221, Rue Digue 3, F-59800 Lille, France
[3] Univ Namur, Ctr Res Consumpt & Leisure CeRCLe, Rempart Vierge 8, B-5000 Namur, Belgium
关键词
Proximity mobile payment; In-store experience; Perceived value; TECHNOLOGICAL TRAJECTORIES; SERVICES ADOPTION; MODERATING ROLE; VALUE CREATION; LEAD USERS; INFORMATION; ACCEPTANCE; INTENTION; INTERNET; COMMERCE;
D O I
10.1016/j.jretconser.2016.04.011
中图分类号
F [经济];
学科分类号
02 ;
摘要
Smartphones are changing the way consumers shop, even in brick-and-mortar settings. This study explores consumers' adoption of proximity mobile payment technology (p-m-payment), which enables them to pay with their smartphones for purchases in a physical store. With a perceived value perspective, the authors identify utilitarian, hedonic, and social benefits and financial and privacy risks as key drivers. They also investigate differences compared with the drivers of more familiar mobile shopping usages and highlight the role of experience. The paper discusses implications for both mobile and channel research and recommendations to help retailers take advantage of p-m-payment technology. (C) 2016 Elsevier Ltd. All rights reserved.
引用
收藏
页码:334 / 344
页数:11
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