Korea's destination image formed by the 2002 World Cup

被引:371
作者
Lee, CK [1 ]
Lee, YK
Lee, BK
机构
[1] Kyung Hee Univ, Coll Hotel & Tourism, Seoul 130701, South Korea
[2] Sejong Univ, Seoul, South Korea
关键词
image; onsite experience; behavioral intention; World Cup;
D O I
10.1016/j.annals.2004.11.006
中图分类号
F [经济];
学科分类号
02 ;
摘要
Mega events have many effects on host regions. Considering their influence on tourist behavior, image-related effects merit more attention. In spite of broad agreement among scholars regarding the influence of image on individual behavior, little empirical research has been conducted on this aspect. This study focuses on the influence of various dimensions of destination image on onsite experiences, of these on overall evaluation and behavioral intentions, and of the latter on behavioral intentions. The results show that the four dimensions of image have differential effects on these experiences, which in turn influence subsequent behavior.
引用
收藏
页码:839 / 858
页数:20
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