Field of marketing and public policy: Introduction and overview

被引：6

作者：

Bloom, PN

机构：

[1] Faculty of Marketing, Kenan-Flagler Business School, University of North Carolina

来源：

关键词：

D O I：

10.1177/074391569701600111

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：126 / 128

页数：3

共 8 条

[1]

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[2]

ANDREASEN AR, 1977, HARVARD BUS REV, V55, P93

[3] A FIELD-STUDY OF CORRECTIVE ADVERTISING EFFECTIVENESS [J].

BERNHARDT, KL ;

KINNEAR, TC ;

MAZIS, MB .

[4]

GREYSER SA, 1972, HARVARD BUS REV, V50, P20

Moorman, C .

[6]

Russo JE, 1977, J MARKETING RES, V14, P192

[7]

STEWART DW, 1994, J PUBLIC POLICY MARK, V13, P1

WILKIE, WL ;

MCNEILL, DL ;

MAZIS, MB .