MARKETINGS SCARLET LETTER - THE THEORY AND PRACTICE OF CORRECTIVE ADVERTISING

被引：54

作者：

WILKIE, WL

MCNEILL, DL

MAZIS, MB

机构：

[1] UNIV DENVER, DENVER, CO 80210 USA

[2] AMERICAN UNIV, WASHINGTON, DC 20016 USA

来源：

关键词：

D O I：

10.2307/1251211

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：11 / 31

页数：21

共 45 条

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[2]

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GUROL, MN ;

RUSS, FA .

[4]

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[5]

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[6]

BERNHARDT K, 1981, ADV CONSUM RES, V8, P414

[7]

BROZEN Y, 1972, WALL STREET J 0307, V179, P16

[8] FTCS ADVERTISING SUBSTANTIATION PROGRAM [J].

COHEN, D .

[9]

CORNFIELD RA, 1977, IOWA LAW REV, V61, P439

[10]

COX EDWARD, 1969, CONSUMER FEDERAL TRA