DETECTING AND CORRECTING DECEPTIVE ADVERTISING

被引：22

作者：

ARMSTRONG, GM

GUROL, MN

RUSS, FA

机构：

[1] UNIV N CAROLINA, CHAPEL HILL, NC 27514 USA

[2] UNIV BALTIMORE, BALTIMORE, MD USA

来源：

JOURNAL OF CONSUMER RESEARCH | 1979年 / 6卷 / 03期

关键词：

D O I：

10.1086/208765

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：237 / 246

页数：10

共 45 条

[1]

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[2]

[Anonymous], 1971, STAT PRINCIPLES EXPT

[3] APPLICATIONS OF CONSUMER INFORMATION-PROCESSING RESEARCH TO PUBLIC POLICY ISSUES [J].

ARMSTRONG, GM ;

KENDALL, CL ;

RUSS, FA .

COMMUNICATION RESEARCH, 1975, 2 (03) :232-245

[4]

ARMSTRONG GM, 1975, MSU BUS TOP-MICH ST, V23, P21

[5]

ARMSTRONG GM, 1973, CONCEPTUAL METHODOLO, P430

[6]

BERNACCH.MD, 1974, J URBAN LAW, V52, P223

[7] CONCEPT OF UNFAIRNESS AS IT RELATES TO ADVERTISING LEGISLATION [J].

COHEN, D .

JOURNAL OF MARKETING, 1974, 38 (03) :8-13

[8] FEDERAL-TRADE-COMMISSION AND REGULATION OF ADVERTISING IN CONSUMER INTEREST [J].

COHEN, D .

JOURNAL OF MARKETING, 1969, 33 (01) :40-44

[9] REMEDIES FOR CONSUMER PROTECTION - PREVENTION, RESTITUTION, OR PUNISHMENT [J].

COHEN, D .

JOURNAL OF MARKETING, 1975, 39 (04) :24-31

[10] SURROGATE INDICATORS AND DECEPTION IN ADVERTISING [J].

COHEN, D .

JOURNAL OF MARKETING, 1972, 36 (03) :10-15

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