The media depiction of women who opt out

Through a content analysis of print media and a comparison of media images with trends in women's behavior, the authors explore the rhetoric and reality surrounding the exit of college- educated women from the workforce to become full- time mothers, a phenomenon that has been dubbed " opting out." The major imagery surrounding opting out emphasizes motherhood and family, elites, and choice. A close reading reveals some inconsistencies that counter the prevailing positive depiction. The authors also find that media coverage of opting out appears in leading publications reaching large and diverse audiences. A comparison of articles' themes against actual trends in women's opting- out behavior shows that there is a disjuncture between the two. The authors discuss the implications of these results for the dissemination of a new feminine mystique.