The Drivers of Greenwashing

被引：1170

作者：

Delmas, Magali A. ^{[1
,2
]}

Burbano, Vanessa Cuerel ^{[2
]}

机构：

[1] Univ Calif Los Angeles, Inst Environm & Sustainabil, Los Angeles, CA 90024 USA

[2] Univ Calif Los Angeles, Anderson Sch Management, Los Angeles, CA 90024 USA

来源：

CALIFORNIA MANAGEMENT REVIEW | 2011年 / 54卷 / 01期

关键词：

Corporate Social Responsibility; Environmental Policy; Green Marketing; Greenwashing; NATURAL-ENVIRONMENT; UNETHICAL BEHAVIOR; ETHICAL CLIMATE; PERSPECTIVE; RATIONALITY; INFORMATION; DISCLOSURE; SUCCESS; RISK; FIRM;

D O I：

10.1525/cmr.2011.54.1.64

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

More and more firms are engaging in greenwashing, misleading consumers about their environmental performance or the environmental benefits of a product or service. The skyrocketing incidence of greenwashing can have profound negative effects on consumer and investor confidence in green products. Mitigating greenwashing is particularly challenging in a context of limited and uncertain regulation. This article examines the external (both institutional and market), organizational, and individual drivers of greenwashing and offers recommendations for managers, policymakers, and NGOs to decrease its prevalence.

引用

页码：64 / +

页数：25

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