Tailoring the interaction with users in Web stores

被引：31

作者：

Ardissono, L ^{[1
]}

Goy, A ^{[1
]}

机构：

[1] Univ Turin, Dipartimento Informat, I-10149 Turin, Italy

来源：

USER MODELING AND USER-ADAPTED INTERACTION | 2000年 / 10卷 / 04期

关键词：

adaptive hypermedia; customization of Web stores; electronic shopping; knowledge-based approaches to the personalization of the interaction; personalized information presentation; user modeling;

D O I：

10.1023/A:1008372122567

中图分类号：

TP3 [计算技术、计算机技术];

学科分类号：

0812 ;

摘要：

We describe the user modeling and personalization techniques adopted in SETA, a prototype toolkit for the construction of adaptive Web stores which customize the interaction with users. The Web stores created using SETA suggest the items best fitting the customers' needs and adapt the layout and the description of the store catalog to their preferences and expertise. SETA uses stereotypical information to handle the user models and applies personalization rules to dynamically generate the hypertextual pages presenting products. The system adapts the graphical aspect, length and terminology used in the descriptions to parameters like the user's receptivity, expertise and interests. Moreover, it maintains a model associated with each person the goods are selected for; in this way, multiple criteria can be applied for tailoring the selection of items to the preferences of their beneficiaries.

引用

页码：251 / 303

页数：53

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