Supply chain scheduling optimisation in mass customisation based on dynamic profit preference and application case study

Traditionally, the 'postponement strategy' is a better way to solve the contradiction between 'scale production effect' and 'customised demand level' in mass customisation (MC). In higher customisation situation, the conflict between the role of postponement and the higher level of customised demand must be outstanding. When MC operates in supply chain, the excellent flexible characters of the supply chain system will create better conditions to solve the conflict from a new perspective, but the operating combination of MC and the supply chain with uncertain characters will lead to various complicated contradictions and bottlenecks. In this article, we discuss the supply chain scheduling optimisation in MC based on dynamic profit preference to solve these contradictions and bottlenecks, establish a special optimisation model to implement the scheduling. We make a computational industrial case study to illustrate the method application and show the benefits of solving the key contradiction in MC by the supply chain scheduling.