Health education in television entertainment - Medisch Centrum West: A Dutch drama serial

被引：22

作者：

Bouman, M ^{[1
]}

Maas, L

Kok, G

机构：

[1] Wageningen Univ Agr, Dept Commun & Innovat Studies, NL-6706 KN Wageningen, Netherlands

[2] Wageningen Univ Agr, Dept Sociol, NL-6706 KN Wageningen, Netherlands

[3] Univ Limburg, Dept Hlth Educ & Promot, NL-6200 MD Maastricht, Netherlands

来源：

HEALTH EDUCATION RESEARCH | 1998年 / 13卷 / 04期

关键词：

D O I：

10.1093/her/13.4.503

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

World-wide a number of groups have sought ways to incorporate health messages into television entertainment like popular drama and soap serials. In the Netherlands, the Heart Foundation incorporated its cardiovascular health message in several episodes of a popular Dutch hospital serial called Medisch Centrum West. To obtain greater insight into the impact of this so-called 'entertainment-education (E & E) strategy', an evaluation study was carried out. Medisch Centrum West was both entertaining and informative at the same time. Although viewers were well aware that the programme included a health message, they did not find it intrusive to their enjoyment of the storyline. It was interesting to learn that fans were more tolerant and positive towards the E & E strategy than non-fans. Age, sex and education level explained only 5% of the variance.

引用

页码：503 / 518

页数：16

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