Goal-oriented sequential pattern for network banking chum analysis

被引：40

作者：

Chiang, DA

Wang, YF ^{[1
]}

Lee, SL

Lin, CJ

机构：

[1] Chang Gung Inst Technol, Dept Informat Management, Tao Yuan, Taiwan

[2] Tamkang Univ, Dept Informat Engn, Taipei, Taiwan

来源：

EXPERT SYSTEMS WITH APPLICATIONS | 2003年 / 25卷 / 03期

关键词：

data mining; association rule; sequential pattern; goal-oriented; retention analysis;

D O I：

10.1016/S0957-4174(03)00073-3

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Discovering sequential patterns is one of the most important task in data mining. In this paper we propose an efficient algorithm, called Goal-oriented sequential pattern. It can provide enterprises warning signs soon before they are losing valuable customers and give them reference for decision making. Experiments comparing Apriori showed that Goal-oriented is more efficient, and performs reasonably well for the rules. (C) 2003 Elsevier Ltd. All rights reserved.

引用

页码：293 / 302

页数：10

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