Market orientation and performance

被引：32

作者：

Connor, Tom ^{[1
]}

机构：

[1] Univ Bedfordshire, Business Sch, Luton LU2 8LE, Beds, England

来源：

STRATEGIC MANAGEMENT JOURNAL | 2007年 / 28卷 / 09期

关键词：

market orientation; customer-led; RBV; turbulence;

D O I：

10.1002/smj.618

中图分类号：

F [经济];

学科分类号：

02 [经济学];

摘要：

This response is prompted by Hult, Ketchen and Slater's (2005) article entitled 'Market orientation and performance: an integration of disparate approaches. 'As a contributor to the foregoing debate in the pages of this journal to which they refer I am writing to offer some observations on the nature and implications of the research reported in their paper and to clarify my essential difficulty as a strategist with the 'market-oriented: customer-led' construct. Copyright (C) 2007 John Wiley & Sons, Ltd.

引用

页码：957 / 959

页数：3

共 8 条

[1]

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[2]

Connor JD, 1999, AM BOOK REV, V20, P12

[3]

Drucker PeterF., 1974, Management: Tasks, Responsibilities, Practices

[4]

Market orientation and performance: An integration of disparate approaches [J].

Hult, GTM ;

Ketchen, DJ ;

Slater, SF .

STRATEGIC MANAGEMENT JOURNAL, 2005, 26 (12) :1173-1181

[5]

MARKET ORIENTATION - THE CONSTRUCT, RESEARCH PROPOSITIONS, AND MANAGERIAL IMPLICATIONS [J].

KOHLI, AK ;

JAWORSKI, BJ .

JOURNAL OF MARKETING, 1990, 54 (02) :1-18

[6]

LENZ RT, 1994, STRATEGY PROCESS CON, P97

[7]

Slater SF, 1998, STRATEGIC MANAGE J, V19, P1001, DOI 10.1002/(SICI)1097-0266(199810)19:10<1001::AID-SMJ996>3.0.CO

[8]

2-4

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