MARKET ORIENTATION - THE CONSTRUCT, RESEARCH PROPOSITIONS, AND MANAGERIAL IMPLICATIONS

被引：4829

作者：

KOHLI, AK ^{[1
]}

JAWORSKI, BJ ^{[1
]}

机构：

[1] UNIV ARIZONA, KARL ELLER GRAD SCH MANAGEMENT, DEPT MKT, TUCSON, AZ 85721 USA

来源：

JOURNAL OF MARKETING | 1990年 / 54卷 / 02期

关键词：

D O I：

10.2307/1251866

中图分类号：

F [经济];

学科分类号：

02 [经济学];

摘要：

引用

页码：1 / 18

页数：18

共 74 条

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