Business value of social media technologies: Evidence from online user innovation communities

被引：132

作者：

Dong, John Qi ^{[1
]}

Wu, Weifang ^{[2
]}

机构：

[1] Univ Groningen, Fac Econ & Business, NL-9747 AE Groningen, Netherlands

[2] Hong Kong Univ Sci & Technol, Sch Business & Management, Kowloon, Hong Kong, Peoples R China

来源：

JOURNAL OF STRATEGIC INFORMATION SYSTEMS | 2015年 / 24卷 / 02期

关键词：

Social media; Online user innovation communities; Information technology capabilities; Business value of information technology; Open innovation; Crowdsourcing; INFORMATION-TECHNOLOGY; FIRM PERFORMANCE; SHAREHOLDER-WEALTH; PRODUCT IDEAS; CAPABILITY; ANNOUNCEMENTS; PROFITABILITY; ENVIRONMENTS; CUSTOMERS; IMPACT;

D O I：

10.1016/j.jsis.2015.04.003

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

Social media technologies allow user-generated content and provide new opportunities and challenges for firms to transform their business. In particular, more and more firms have started strategically using the online user innovation communities (OUICs) for open innovation initiatives. The extent to which firms are able to derive business value from OUICs, however, has not been systematically examined. Drawing on a multi-theoretical foundation from the framework of dynamic capabilities and the view of innovation value chain, we conceptualize two OUIC-enabled capabilities, which are, ideation capability related to collecting user-generated ideas about potential innovation from OUIC, and implementation capability related to selecting user-generated ideas for innovation development and introducing developed innovation via OUIC. Using a large-scale panel data set consisting of 1676 firm-day observations from Dell and Starbucks, we examine the impacts of OUIC-enabled capabilities on firm value. We find robust evidence that OUIC-enabled ideation capability actually does not influence firm value, whereas OUIC-enabled implementation capability increases firm value. Novel theoretical and managerial implications are discussed. (C) 2015 Elsevier B.V. All rights reserved.

引用

页码：113 / 127

页数：15

共 64 条

[11] The event study methodology since 1969 [J].

Binder J.J. .

Review of Quantitative Finance and Accounting, 1998, 11 (2) :111-137

[12] USING DAILY STOCK RETURNS - THE CASE OF EVENT STUDIES [J].

BROWN, SJ ;

WARNER, JB .

JOURNAL OF FINANCIAL ECONOMICS, 1985, 14 (01) :3-31

[13] INFORMATION TECHNOLOGY CAPABILITY AND FIRM PERFORMANCE: CONTRADICTORY FINDINGS AND THEIR POSSIBLE CAUSES [J].

Chae, Ho-Chang ;

Koh, Chang E. ;

Prybutok, Victor R. .

MIS QUARTERLY, 2014, 38 (01) :305-+

[14] The shareholder-wealth and trading-volume effects of information-technology infrastructure investments [J].

Chatterjee, D ;

Pacini, C ;

Sambamurthy, V .

JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, 2002, 19 (02) :7-42

[15] Examining the shareholder wealth effects of announcements of newly created CIO positions [J].

Chatterjee, D ;

Richardson, VJ ;

Zmud, RW .

MIS QUARTERLY, 2001, 25 (01) :43-70

[16]

Chesbrough H., 2003, OPEN INNOVATION

[17]

Dehning B, 2003, MIS QUART, V27, P637

[18] Performance impacts of information technology: Is actual usage the missing link? [J].

Devaraj, S ;

Kohli, R .

MANAGEMENT SCIENCE, 2003, 49 (03) :273-289

[19] Risk and return of information technology initiatives: Evidence from electronic commerce announcements [J].

Dewan, Sanjeev ;

Ren, Fei .

INFORMATION SYSTEMS RESEARCH, 2007, 18 (04) :370-394

[20]

Di Gangi PM, 2010, MIS Q EXEC, V9, P213

← 1 2 3 4 5 6 7 →