Bundle-Size Pricing as an Approximation to Mixed Bundling

被引：80

作者：

Chu, Chenghuan Sean ^{[1
]}

Leslie, Phillip ^{[2
]}

Sorensen, Alan ^{[2
]}

机构：

[1] Fed Reserve Board Governors, Washington, DC 20551 USA

[2] Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA

来源：

AMERICAN ECONOMIC REVIEW | 2011年 / 101卷 / 01期

关键词：

INFORMATION GOODS; DISCRIMINATION; DEMAND; PROFITABILITY; OPTIMIZATION; SIMULATION; EFFICIENCY; PRODUCTS; MONOPOLY; PRICES;

D O I：

10.1257/aer.101.1.263

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Multiproduct firms can set separate prices for all possible bundled combinations of its products ("mixed bundling"). However, this is impractical for firms with more than a few products, because the number of prices increases exponentially with the number of products. We find that simple pricing strategies are often nearly optimal. Specifically, we show that bundle-size pricing-setting prices that depend only on the size of bundle purchased-tends to be more profitable than offering the individual products priced separately and tends to closely approximate the profits from mixed bundling. (JEL D24, D42, L11, L13, L25)

引用

页码：263 / 303

页数：41