The impact of Web site campaigning on traditional news media and public information processing

被引:52
作者
Ku, GT [1 ]
Kaid, LL
Pfau, M
机构
[1] Keimyung Univ, Dept Commun, Taegu, South Korea
[2] Univ Florida, Coll Journalism & Commun, Gainesville, FL 32611 USA
[3] Univ Oklahoma, Dept Commun, Norman, OK 73019 USA
关键词
D O I
10.1177/107769900308000304
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
This study examined the impact of Web site campaigning on traditional news media agendas and on public opinion during the 2000 presidential election campaign. Based on an intermedia agenda-setting approach, this study demonstrated the direction of influence among three media in terms of the flow of information. An agenda-setting impact of Web site campaigning oil the public was also identified.
引用
收藏
页码:528 / 547
页数:20
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