Natural Environment, Market Orientation, and Firm Innovativeness: An Organizational Life Cycle Perspective

被引：94

作者：

Dibrell, Clay ^{[2
]}

Craig, Justin ^{[1
]}

Hansen, Eric ^{[3
]}

机构：

[1] Bond Univ, Dept Entrepreneurship & Family Business, Australian Ctr Family Business, Sch Business Technol & Sustainable Dev, Gold Coast, Qld 4229, Australia

[2] Univ Mississippi, Sch Business Adm, University, MS 38677 USA

[3] Oregon State Univ, Coll Forestry, Corvallis, OR 97331 USA

来源：

JOURNAL OF SMALL BUSINESS MANAGEMENT | 2011年 / 49卷 / 03期

关键词：

CORPORATE SOCIAL-RESPONSIBILITY; RESOURCE-BASED VIEW; ENTREPRENEURIAL ORIENTATION; FINANCIAL PERFORMANCE; PRODUCT INNOVATION; STRATEGY; ANTECEDENTS; BUSINESS; MANAGEMENT; CONSTRUCT;

D O I：

10.1111/j.1540-627X.2011.00333.x

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Drawing upon the corporate social responsibility literature, we investigate the moderating effects of the natural environment and the stage of an organization's life cycle on the market orientation to firm innovativeness relationship. Through 229 owners or chief executive officer respondents, our results establish evidence of (1) a positive linkage between market orientation and firm innovativeness; (2) natural environmental policy positively moderating the market orientation to firm innovativeness relationship; and (3) organizational life cycle negatively moderating market orientation to innovativeness. Our findings suggest ventures characterized as being early in the organizational life cycle are more likely to have a positive environmental policy toward the natural environment leading to a competitive advantage through firm innovativeness.

引用

页码：467 / 489

页数：23

共 106 条

[81] ORGANIZATIONAL LIFE-CYCLES AND SHIFTING CRITERIA OF EFFECTIVENESS - SOME PRELIMINARY EVIDENCE [J].