Blue ocean strategy: From theory to practice

被引：182

作者：

Kim, WC

Mauborgne, R

机构：

来源：

CALIFORNIA MANAGEMENT REVIEW | 2005年 / 47卷 / 03期

关键词：

D O I：

10.2307/41166308

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The market universe is composed of two types of oceans: red oceans and blue oceans. Red oceans are all the industries in existence today; they are increasingly characterized by intense competition. Blue oceans are all the industries not in existence today; they are untouched and uncontested. To prosper in the future, companies need to go beyond competing; they need to create blue oceans. The issue is how to do so. This article presents a set of analytical tools and frameworks that can enable firms to develop blue ocean strategies.

引用

页码：105 / +

页数：18

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