Does a Manufacturer Benefit from Selling to a Better-Forecasting Retailer?

被引:133
作者
Taylor, Terry A. [1 ]
Xiao, Wenqiang [2 ]
机构
[1] Univ Calif Berkeley, Haas Sch Business, Berkeley, CA 94720 USA
[2] NYU, Stern Sch Business, New York, NY 10012 USA
关键词
supply chain contracting; asymmetric information; forecasting; SUPPLY CHAIN; QUANTITY DISCOUNTS; INFORMATION; COORDINATION; INVENTORY;
D O I
10.1287/mnsc.1100.1204
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
This paper considers a manufacturer selling to a newsvendor retailer that possesses superior demand-forecast information. We show that the manufacturer's expected profit is convex in the retailer's forecasting accuracy: The manufacturer benefits from selling to a better-forecasting retailer if and only if the retailer is already a good forecaster. If the retailer has poor forecasting capabilities, then the manufacturer is hurt as the retailer's forecasting capability improves. More generally, the manufacturer tends to be hurt (benefit) by improved retailer forecasting capabilities if the product economics are lucrative (poor). Finally, the optimal procurement contract is a quantity discount contract.
引用
收藏
页码:1584 / 1598
页数:15
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