Red, Rank, and Romance in Women Viewing Men

被引:114
作者
Elliot, Andrew J. [1 ,2 ]
Kayser, Daniela Niesta [1 ]
Greitemeyer, Tobias [3 ]
Lichtenfeld, Stephanie [2 ]
Gramzow, Richard H. [4 ]
Maier, Markus A. [2 ]
Liu, Huijun [5 ]
机构
[1] Univ Rochester, Dept Clin & Social Sci Psychol, Rochester, NY 14617 USA
[2] Univ Munich, Dept Psychol, Munich, Germany
[3] Univ Innsbruck, Dept Psychol, A-6020 Innsbruck, Austria
[4] Univ Southampton, Sch Psychol, Southampton, Hants, England
[5] Tianjin Med Univ, Dept Med Humanities, Tianjin, Peoples R China
关键词
color; red; attractiveness; status; attraction; MATE-SELECTION CRITERIA; REPRODUCTIVE SUCCESS; PHYSICAL ATTRACTIVENESS; SEX-DIFFERENCES; GENDER-DIFFERENCES; DOMINANCE RANK; SOCIOECONOMIC-STATUS; CONFIDENCE-LIMITS; UNITED-STATES; TESTOSTERONE;
D O I
10.1037/a0019689
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
In many nonhuman species of vertebrates, females are attracted to red on male conspecifies. Red is also a signal of male status in many nonhuman vertebrate species, and females show a mating preference for high-status males. These red attraction and red status links have been found even when red is displayed on males artificially. In the present research, we document parallels between human and nonhuman females' response to male red. Specifically, in a series of 7 experiments we demonstrate that women perceive men to be more attractive and sexually desirable when seen on a red background and in red clothing, and we additionally show that status perceptions are responsible for this red effect. The influence of red appears to be specific to women's romantic attraction to men: Red did not influence men's perceptions of other men, nor did it influence women's perceptions of men's overall likability, agreeableness, or extraversion. Participants showed no awareness that the research focused on the influence of color. These findings indicate that color not only has aesthetic value but can carry meaning and impact psychological functioning in subtle, important, and provocative ways.
引用
收藏
页码:399 / 417
页数:19
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