How does drug and supplement marketing affect a healthy lifestyle?
被引:51
作者:
Bolton, Lisa E.
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机构:
Univ Penn, Wharton Sch, Philadelphia, PA 19104 USAUniv Penn, Wharton Sch, Philadelphia, PA 19104 USA
Bolton, Lisa E.
[1
]
Reed, Americus, II
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机构:
Univ Penn, Wharton Sch, Philadelphia, PA 19104 USAUniv Penn, Wharton Sch, Philadelphia, PA 19104 USA
Reed, Americus, II
[1
]
Volpp, Kevin G.
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机构:
Univ Penn, Sch Med, Philadelphia Vet Affairs Med Ctr, Philadelphia, PA 19104 USAUniv Penn, Wharton Sch, Philadelphia, PA 19104 USA
Volpp, Kevin G.
[2
]
Armstrong, Katrina
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机构:
Univ Penn, Leonard Davis Inst, Philadelphia, PA 19104 USA
Univ Penn, Abramson Canc Ctr, Philadelphia, PA 19104 USAUniv Penn, Wharton Sch, Philadelphia, PA 19104 USA
Armstrong, Katrina
[3
,4
]
机构:
[1] Univ Penn, Wharton Sch, Philadelphia, PA 19104 USA
[2] Univ Penn, Sch Med, Philadelphia Vet Affairs Med Ctr, Philadelphia, PA 19104 USA
[3] Univ Penn, Leonard Davis Inst, Philadelphia, PA 19104 USA
[4] Univ Penn, Abramson Canc Ctr, Philadelphia, PA 19104 USA
This research investigates consumer reactions to the marketing of drugs and supplements and the consequences for a healthy lifestyle. A series of experiments provides evidence that drug marketing undermines intentions to engage in health-protective behaviors (i.e., a boomerang effect). The boomerang arises from two psychological mechanisms: (1) drugs reduce risk perceptions and perceived importance of, and motivation to engage in, complementary health-protective behaviors, and (2) drugs are associated with poor health that reduces self-efficacy and perceived ability to engage in complementary health-protective behaviors. A combined intervention accompanying a drug remedy that targets both motivation and ability mitigates the drug boomerang on a healthy lifestyle.
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页码:713 / 726
页数:14
相关论文
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机构:
Colorado State Univ, Dept Journalism & Tech Commun, Ft Collins, CO 80523 USAColorado State Univ, Dept Journalism & Tech Commun, Ft Collins, CO 80523 USA
Haard, J
Slater, MD
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机构:
Colorado State Univ, Dept Journalism & Tech Commun, Ft Collins, CO 80523 USAColorado State Univ, Dept Journalism & Tech Commun, Ft Collins, CO 80523 USA
Slater, MD
Long, M
论文数: 0引用数: 0
h-index: 0
机构:
Colorado State Univ, Dept Journalism & Tech Commun, Ft Collins, CO 80523 USAColorado State Univ, Dept Journalism & Tech Commun, Ft Collins, CO 80523 USA
机构:
Colorado State Univ, Dept Journalism & Tech Commun, Ft Collins, CO 80523 USAColorado State Univ, Dept Journalism & Tech Commun, Ft Collins, CO 80523 USA
Haard, J
Slater, MD
论文数: 0引用数: 0
h-index: 0
机构:
Colorado State Univ, Dept Journalism & Tech Commun, Ft Collins, CO 80523 USAColorado State Univ, Dept Journalism & Tech Commun, Ft Collins, CO 80523 USA
Slater, MD
Long, M
论文数: 0引用数: 0
h-index: 0
机构:
Colorado State Univ, Dept Journalism & Tech Commun, Ft Collins, CO 80523 USAColorado State Univ, Dept Journalism & Tech Commun, Ft Collins, CO 80523 USA