How does drug and supplement marketing affect a healthy lifestyle?

被引:51
作者
Bolton, Lisa E. [1 ]
Reed, Americus, II [1 ]
Volpp, Kevin G. [2 ]
Armstrong, Katrina [3 ,4 ]
机构
[1] Univ Penn, Wharton Sch, Philadelphia, PA 19104 USA
[2] Univ Penn, Sch Med, Philadelphia Vet Affairs Med Ctr, Philadelphia, PA 19104 USA
[3] Univ Penn, Leonard Davis Inst, Philadelphia, PA 19104 USA
[4] Univ Penn, Abramson Canc Ctr, Philadelphia, PA 19104 USA
关键词
D O I
10.1086/521906
中图分类号
F [经济];
学科分类号
02 ;
摘要
This research investigates consumer reactions to the marketing of drugs and supplements and the consequences for a healthy lifestyle. A series of experiments provides evidence that drug marketing undermines intentions to engage in health-protective behaviors (i.e., a boomerang effect). The boomerang arises from two psychological mechanisms: (1) drugs reduce risk perceptions and perceived importance of, and motivation to engage in, complementary health-protective behaviors, and (2) drugs are associated with poor health that reduces self-efficacy and perceived ability to engage in complementary health-protective behaviors. A combined intervention accompanying a drug remedy that targets both motivation and ability mitigates the drug boomerang on a healthy lifestyle.
引用
收藏
页码:713 / 726
页数:14
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