Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment

被引：14

作者：

Shankar, Venkatesh ^{[1
]}

Yadav, Manjit S. ^{[2
]}

机构：

[1] Texas A&M Univ, Dept Mkt, Mays Business Sch, College Stn, TX 77843 USA

[2] Texas A&M Univ, Ctr Retailing Studies, Mays Business Sch, College Stn, TX 77843 USA

来源：

JOURNAL OF INTERACTIVE MARKETING | 2010年 / 24卷 / 02期

关键词：

CUSTOMER MANAGEMENT;

D O I：

10.1016/j.intmar.2010.02.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：55 / 57

页数：3

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