Emerging Perspectives on Marketing in a Multichannel and Multimedia Retailing Environment

被引：14

作者：

Shankar, Venkatesh ^{[1
]}

Yadav, Manjit S. ^{[2
]}

机构：

[1] Texas A&M Univ, Dept Mkt, Mays Business Sch, College Stn, TX 77843 USA

[2] Texas A&M Univ, Ctr Retailing Studies, Mays Business Sch, College Stn, TX 77843 USA

来源：

关键词：

CUSTOMER MANAGEMENT;

D O I：

10.1016/j.intmar.2010.02.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：55 / 57

页数：3

共 13 条

Varadarajan, Rajan ;

Srinivasan, Raji ;

Vadakkepatt, Gautham Gopal ;

Yadav, Manjit S. ;

Pavlou, Paul A. ;

Krishnamurthy, Sandeep ;

Krause, Tom .

Verhoef, Peter C. ;

Venkatesan, Rajkumar ;

McAlister, Leigh ;

Malthouse, Edward C. ;

Krafft, Manfred ;

Ganesan, Shankar .

[13] Crafting Integrated Multichannel Retailing Strategies [J].

Zhang, Jie ;

Farris, Paul W. ;

Irvin, John W. ;

Kushwaha, Tarun ;

Steenburgh, Thomas J. ;

Weitz, Barton A. .