Third-Party Web Tracking: Policy and Technology

被引：221

作者：

Mayer, Jonathan R. ^{[1
]}

Mitchell, John C. ^{[1
]}

机构：

[1] Stanford Univ, Stanford, CA 94305 USA

来源：

2012 IEEE SYMPOSIUM ON SECURITY AND PRIVACY (SP) | 2012年

关键词：

Web privacy; third-party tracking; Do Not Track;

D O I：

10.1109/SP.2012.47

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

In the early days of the web, content was designed and hosted by a single person, group, or organization. No longer. Webpages are increasingly composed of content from myriad unrelated "third-party" websites in the business of advertising, analytics, social networking, and more. Third-party services have tremendous value: they support free content and facilitate web innovation. But third-party services come at a privacy cost: researchers, civil society organizations, and policymakers have increasingly called attention to how third parties can track a user's browsing activities across websites. This paper surveys the current policy debate surrounding third-party web tracking and explains the relevant technology. It also presents the FourthParty web measurement platform and studies we have conducted with it. Our aim is to inform researchers with essential background and tools for contributing to public understanding and policy debates about web tracking.

引用

页码：413 / 427

页数：15

共 111 条

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