Moving out of Oldenbourg's long shadow: what is the future for society publishing?

The Internet and the rise of e-Science alter the conditions for scholarly communication. In signing declarations against open access mandates, society publishers indicate that they feel most threatened by the emergence of institutional repositories and the self-archiving mandates that these make possible. More attention should be paid to the impact of e-Science, the rise of Internet-based guild publishers, and the entrance of players from the new economy. Society journals should stop aspiring to such functions as registration and archiving and should shed electronic dissemination, while enhancing certification and investing in (new) navigation services.