Gender-differentiated production features in toy commercials

被引：10

作者：

Chandler, D ^{[1
]}

Griffiths, M ^{[1
]}

机构：

[1] Univ Coll Wales, Dept Educ, Aberystwyth SY23 3BZ, Dyfed, Wales

来源：

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | 2000年 / 44卷 / 03期

关键词：

D O I：

10.1207/s15506878jobem4403_10

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Twenty years ago researchers found that quite apart from the manifest content of television commercials aimed at children, certain formal features showed a marked tendency to vary according to the sex of the target consumers: in particular certain post-production features (transitions and voice-overs). The cum nt study involved a content analysis of formal features in 117 toy advertisements broadcast on British television. Statistically significant differences were found for the same features and also for camerawork.

引用

页码：503 / 520

页数：18

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