When the frame is the game: Revisiting the impact of "strategic" campaign coverage on citizens' information retention

被引：45

作者：

Valentino, NA ^{[1
]}

Buhr, TA ^{[1
]}

Beckmann, MN ^{[1
]}

机构：

[1] Univ Michigan, Ctr Polit Studies, Ann Arbor, MI 48109 USA

来源：

JOURNALISM & MASS COMMUNICATION QUARTERLY | 2001年 / 78卷 / 01期

关键词：

D O I：

10.1177/107769900107800107

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

We explore whether campaign news that emphasizes the strategic motivations for a candidate's promises increases negative evaluations of the campaign and reduces information retention on the part of the average citizen. In an experiment, we exposed adults to contrived news coverage that depicted candidates either as "strategic" actors, motivated by electoral success, or as "sincere" public servants representing constituents. The presence of polls a nd war language to describe candidate interactions was also manipulated. Strategic frames produced more negative reactions than did sincere frames. Furthermore, strategic coverage significantly depressed substantive information retention. Polls and war language did not exacerbate the effects of the basic frame.

引用

页码：93 / 112

页数：20

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