Inter-firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks

Purpose - The purpose of this paper is to establish a framework for clarifying and extending the concept of inter-firm market orientation (IMO) and to complement the relatively small body of literature related to this concept. Design/methodology/approach - The conceptual framework is informed by empirical research based on a longitudinal multi-case study. Findings - This research identifies a nexus linking IMO with value creation in inter-firm partnerships. The findings also suggest that IMO has an impact on companies' performance in terms of knowledge transfer, innovation and market access. Research limitations/implications - IMO contributes to value creation processes in the context of strategic networks. Originality/value - A discussion of these findings, together with implications for practice and proposals for further research, is provided.