Use, misuse, and abuse of content analysis for research on the consumer interest

被引：35

作者：

Carlson, Les ^{[1
]}

机构：

[1] Clemson Univ, Clemson, SC 29634 USA

来源：

JOURNAL OF CONSUMER AFFAIRS | 2008年 / 42卷 / 01期

关键词：

D O I：

10.1111/j.1745-6606.2007.00096.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

While possessing a long and respected history as a research method, content analysis studies attempting to address issues of the consumers' interests often are published with invalid conclusions or implications. This essay offers that the source of these problems is rooted in inferring causal relations from what is nothing more than descriptive data.

引用

页码：100 / 105

页数：6

共 4 条

[1] PRESCHOOLERS UNDERSTANDING OF THE INFORMATIONAL FUNCTION OF TELEVISION ADVERTISING [J].