Sharing the News: Effects of Informational Utility and Opinion Leadership on Online News Sharing

被引：98

作者：

Bobkowski, Piotr S. ^{[1
]}

机构：

[1] Univ Kansas, William Allen White Sch Journalism & Mass Commun, Lawrence, KS 66045 USA

来源：

JOURNALISM & MASS COMMUNICATION QUARTERLY | 2015年 / 92卷 / 02期

关键词：

electronic word-of-mouth; informational utility; news sharing; online news; opinion leadership; participatory journalism; social media; PROTECTION MOTIVATION THEORY; SOCIAL MEDIA; PERCEPTIONS; CONSUMPTION; EXPOSURE; FACEBOOK;

D O I：

10.1177/1077699015573194

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study examined the joint effect of message and personality attributes on online news sharing. In two experiments (N = 270, N = 275), readers indicated their likelihood to share news representing two content domains and three informational utility dimensions. A moderated mediation path analysis was used. On average, news consumers shared news containing informational utility. Opinion leaders shared news irrespective of informational utility because they discerned informational utility in news that, objectively speaking, lacked such utility. In one experiment, opinion leaders also were more likely than nonleaders to share news perceived to contain informational utility.

引用

页码：320 / 345

页数：26

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