The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies

被引:345
作者
Balabanis, G [1 ]
Diamantopoulos, A
Mueller, RD
Melewar, TC
机构
[1] City Univ London, Sch Business, London EC1V 0HB, England
[2] Loughborough Univ Technol, Sch Business, Loughborough LE11 3TU, Leics, England
[3] Coll Charleston, Charleston, SC 29424 USA
[4] Warwick Business Sch, Warwick, England
关键词
D O I
10.1057/palgrave.jibs.8490943
中图分类号
F [经济];
学科分类号
02 ;
摘要
The study investigates the impact of patriotism, nationalism and internationalism as antecedents to consumer ethnocentrism in Turkey and the Czech Republic. Controlling for demographics, the findings indicate that the impact of patriotism and nationalism is not consistent across ie two countries. Consumer ethnocentrism in Turkey is fueled by patriotism, and in the Czech Republic by nationalism. Internationalism does not have a significant effect on consumer ethnocentrism in either country. Managerial implications of these findings are considered and future research directions are identified.
引用
收藏
页码:157 / 175
页数:19
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