Retailers' foreign market entry decisions: An institutional perspective

被引：70

作者：

Huang, Ying

Sternquist, Brenda

机构：

[1] Univ Arizona, Tucson, AZ 85721 USA

[2] Michigan State Univ, Dept Advertising Publ Relat & Retailing, E Lansing, MI 48824 USA

来源：

INTERNATIONAL BUSINESS REVIEW | 2007年 / 16卷 / 05期

关键词：

entry location; entry mode; entry timing; foreign market entry; internationalization; international expansion; institutional theory; retailer;

D O I：

10.1016/j.ibusrev.2007.06.005

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Institutional theory emphasizes the relationship between organizations and the environment. Institutions consist of political, cognitive and sociological elements that form the external and internal environment of a firm. Both external and internal environments affect firm decisions and behaviors. This paper introduces institutional theory as a complementary framework to explain international retailers' foreign market entry choices and suggests propositions for further research. We also consider managerial implications in relation to this theoretical perspective as an explanation for retailers' internationalization. Published by Elsevier Ltd.

引用

页码：613 / 629

页数：17