Understanding internet adoption as telecommunications behavior

被引：2

作者：

Atkin, DJ ^{[1
]}

Jeffres, LW ^{[1
]}

Neuendorf, KA ^{[1
]}

机构：

[1] Cleveland State Univ, Dept Commun, Cleveland, OH 44115 USA

来源：

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | 1998年 / 42卷 / 04期

关键词：

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The present study profiles Internet adopters in terms of social locators, media use habits, and their orientation toward adopting new technologies. Findings, in terms of demographics and technology uses, offer some support for the early adopter profiles derived from diffusion theory. Although results rail to confirm our expectation that attitudinal variables or those served by online technology are more explanatory than demographics, we were able to identify technology and media use orientations that differentiate those with and without Internet access.

引用

页码：475 / 490

页数：16