To examine the phenomenon of the transnational transfer of strategic organizational practices within multinational companies, I use a cross-disciplinary approach. After conceptualizing the success of a transfer as the institutionalization of the practice at the recipient unit. I develop a multilevel model of transfer success, based on the notion of the contextual embeddedness of the process of transfer. I propose that three sets of factors at three levels-country, organization and individual-affect transfer success reflecting social, organizational. and relational embeddedness. Finally, I discuss the theoretical and practical implications of this research.
