The effect of decision risk and project stage on escalation of commitment

被引:47
作者
He, Xin
Mittal, Vikas
机构
[1] Univ Cent Florida, Dept Mkt, Coll Business Adm, Orlando, FL 32816 USA
[2] Rice Univ, Jesse H Jones Grad Sch Management, Houston, TX 77252 USA
关键词
escalation of commitment; decision risk; project stage; project information; project completion; risk taking; sunk cost;
D O I
10.1016/j.obhdp.2007.01.002
中图分类号
B849 [应用心理学];
学科分类号
040203 ;
摘要
We investigate the joint effects of decision risk and the stage of project completion on escalation of commitment. In two experiments, we demonstrate that the effect of decision risk is moderated by project stage such that the decision risk has the strongest effect on escalation of commitment at the intermediate stage of project completion. This is due to the dynamic influences underlying escalation of commitment. Whereas the need for project information influences resource commitment at the initial stage of a project, the need for project completion affects resource allocation at the terminal stage. In contrast, motivation to commit resources is disproportionately low at the intermediate stage since both the need for project information and the need for project completion are relatively weak. As such, the decision to commit resources is most sensitive to the moderating effect of decision risk when the project is about half complete. (c) 2007 Elsevier Inc. All rights reserved.
引用
收藏
页码:225 / 237
页数:13
相关论文
共 52 条
[1]  
[Anonymous], PERSONALITY BEHAV DI
[2]   THE PSYCHOLOGY OF SUNK COST [J].
ARKES, HR ;
BLUMER, C .
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 1985, 35 (01) :124-140
[3]   THE RELEVANCE OF KAHNEMAN AND TVERSKY CONCEPT OF FRAMING TO ORGANIZATIONAL-BEHAVIOR [J].
BAZERMAN, MH .
JOURNAL OF MANAGEMENT, 1984, 10 (03) :333-343
[4]   PERFORMANCE EVALUATION IN A DYNAMIC CONTEXT - A LABORATORY STUDY OF THE IMPACT OF A PRIOR COMMITMENT TO THE RATEE [J].
BAZERMAN, MH ;
BEEKUN, RI .
JOURNAL OF APPLIED PSYCHOLOGY, 1982, 67 (06) :873-876
[5]   Deciding whether to complete or terminate an unfinished project: A strong test of the project completion hypothesis [J].
Boehne, DM ;
Paese, PW .
ORGANIZATIONAL BEHAVIOR AND HUMAN DECISION PROCESSES, 2000, 81 (02) :178-194
[6]   Pulling the plug to stop the new product drain [J].
Boulding, W ;
Morgan, R ;
Staelin, R .
JOURNAL OF MARKETING RESEARCH, 1997, 34 (01) :164-176
[9]   GRADIENTS OF APPROACH AND AVOIDANCE RESPONSES AND THEIR RELATION TO LEVEL OF MOTIVATION [J].
BROWN, JS .
JOURNAL OF COMPARATIVE AND PHYSIOLOGICAL PSYCHOLOGY, 1948, 41 (06) :450-465
[10]  
CONLON DE, 1993, ACAD MANAGE J, V36, P402, DOI 10.5465/256529