The impact of television advertising on children's Christmas wishes

被引：43

作者：

Buijzen, M ^{[1
]}

Valkenburg, PM ^{[1
]}

机构：

[1] Univ Amsterdam, Amsterdam Sch Commun Res, NL-1012 WX Amsterdam, Netherlands

来源：

JOURNAL OF BROADCASTING & ELECTRONIC MEDIA | 2000年 / 44卷 / 03期

关键词：

D O I：

10.1207/s15506878jobem4403_7

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

In December 1997, 250 children were asked to list their Christmas wishes. These requests were then compared to the commercials that were broadcast at the time of data collection. Sixty-seven percent of the seven-and eight-year-olds, 49% of the 9- and 10-year-olds, and 40% of the 11-and 12-year-olds asked for at least one advertised product. Children's gender and age, as well as their level of exposure to the network that aired the most commercials, were significant predictors of their requests for advertised products.

引用

页码：456 / 470

页数：15

共 71 条

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