Consumers' valuation of food quality labels: the case of the European geographic indication and organic farming labels

被引：220

作者：

Aprile, Maria Carmela ^{[1
]}

Caputo, Vincenzina ^{[2
]}

Nayga, Rodolfo M., Jr. ^{[2
]}

机构：

[1] Univ Naples Parthenope, Dept Econ Studies, I-80133 Naples, Italy

[2] Univ Bologna, Dept Agr Econ & Engn, Bologna, Italy

来源：

INTERNATIONAL JOURNAL OF CONSUMER STUDIES | 2012年 / 36卷 / 02期

关键词：

European quality labels; olive oil; consumer preferences; willingness to pay; choice experiment; WILLINGNESS-TO-PAY; ORIGIN; PREFERENCES; DEMAND; LOGIT; SOUTH; BEEF;

D O I：

10.1111/j.1470-6431.2011.01092.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper assesses consumers' preferences and willingness to pay for European Union geographical indication quality labels [Protected Designation of Origin (PDO) and Protected Geographical Indications (PGI)], organic farming label and other product quality cues. Using a choice experiment, random parameter logit model and olive oil as product of interest, results suggest that respondents are willing to pay the highest premium price for a product with a PDO label, followed by organic farming label, a quality cue describing the product as extra-virgin olive oil and then a PGI label.

引用

页码：158 / 165

页数：8

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