Search and Satisficing

被引:185
作者
Caplin, Andrew [1 ,2 ]
Dean, Mark [3 ]
Martin, Daniel [1 ,2 ]
机构
[1] NYU, Ctr Expt Social Sci, New York, NY 10012 USA
[2] NYU, Dept Econ, New York, NY 10012 USA
[3] Brown Univ, Dept Econ, Providence, RI 02912 USA
关键词
CHOICE; INFORMATION; PREFERENCE; ECONOMICS; UTILITY; MODEL;
D O I
10.1257/aer.101.7.2899
中图分类号
F [经济];
学科分类号
02 ;
摘要
Many everyday decisions are made without full examination of all available options, and, as a result, the best available option may be missed. We develop a search-theoretic choice experiment to study the impact of incomplete consideration on the quality of choices. We find that many decisions can be understood using the satisficing model of Herbert Simon (1955): most subjects search sequentially, stopping when a "satisficing" level of reservation utility is realized. We find that reservation utilities and search order respond systematically to changes in the decision making environment.
引用
收藏
页码:2899 / 2922
页数:24
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