A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage

被引:594
作者
Hughes, David John [1 ]
Rowe, Moss [1 ,2 ]
Batey, Mark [1 ]
Lee, Andrew [1 ]
机构
[1] Univ Manchester, Manchester Business Sch E, Work Res Grp, Manchester M15 6PB, Lancs, England
[2] Univ Bath, Dept Psychol, Bath BA2 7AY, Avon, England
关键词
Social network sites; Facebook; Twitter; Personality; Need for cognition; Sociability; 5-FACTOR MODEL; FIT INDEXES; NEED; COGNITION; LONELINESS; TRUST;
D O I
10.1016/j.chb.2011.11.001
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Social networking sites (SNS) are quickly becoming one of the most popular tools for social interaction and information exchange. Previous research has shown a relationship between users' personality and SNS use. Using a general population sample (N = 300), this study furthers such investigations by examining the personality correlates (Neuroticism, Extraversion, Openness-to-Experience, Agreeableness, Conscientiousness, Sociability and Need-for-Cognition) of social and informational use of the two largest SNS: Facebook and Twitter. Age and Gender were also examined. Results showed that personality was related to online socialising and information seeking/exchange, though not as influential as some previous research has suggested. In addition, a preference for Facebook or Twitter was associated with differences in personality. The results reveal differential relationships between personality and Facebook and Twitter usage. (C) 2011 Elsevier Ltd. All rights reserved.
引用
收藏
页码:561 / 569
页数:9
相关论文
共 46 条
[21]   Using parcels to convert path analysis models into latent variable models [J].
Coffman, DL ;
MacCallum, RC .
MULTIVARIATE BEHAVIORAL RESEARCH, 2005, 40 (02) :235-259
[22]   Who interacts on the Web?: The intersection of users' personality and social media use [J].
Correa, Teresa ;
Hinsley, Amber Willard ;
de Zuniga, Homero Gil .
COMPUTERS IN HUMAN BEHAVIOR, 2010, 26 (02) :247-253
[23]  
Costa P., 1992, REVISED PERSONALITY
[24]   The effect of interpersonal trust, need for cognition, and social loneliness on shopping, information seeking and surfing on the Web [J].
Das, S ;
Echambadi, R ;
McCardle, M ;
Luckett, M .
MARKETING LETTERS, 2003, 14 (03) :185-202
[25]   EVALUATING STRUCTURAL EQUATION MODELS WITH UNOBSERVABLE VARIABLES AND MEASUREMENT ERROR [J].
FORNELL, C ;
LARCKER, DF .
JOURNAL OF MARKETING RESEARCH, 1981, 18 (01) :39-50
[26]  
Gangadharbatla H., 2008, J INTERACTIVE ADVERT, V8, P1, DOI DOI 10.1080/15252019.2008.10722138
[27]  
Goldberg L.R., 1999, Personality psychology in Europe, V7, P7
[28]   AN ALTERNATIVE DESCRIPTION OF PERSONALITY - THE BIG-5 FACTOR STRUCTURE [J].
GOLDBERG, LR .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1990, 59 (06) :1216-1229
[29]   Should we trust web-based studies? A comparative analysis of six preconceptions about Internet questionnaires [J].
Gosling, SD ;
Vazire, S ;
Srivastava, S ;
John, OP .
AMERICAN PSYCHOLOGIST, 2004, 59 (02) :93-104
[30]   The relationship between extraversion and neuroticism and the different uses of the Internet [J].
Hamburger, YA ;
Ben-Artzi, E .
COMPUTERS IN HUMAN BEHAVIOR, 2000, 16 (04) :441-449