beta-Amyloid protein (Abeta), a major component of senile plaques of Alzheimer's disease (AD) brain, causes elevation of the intracellular free Ca2+ level and the production of robust free radicals, both of which contribute greatly to the AD-associated cascade including severe neuronal loss in the hippocampus. Genistein, the most active molecule of soy isoflavones, protects diverse kinds of cells from damage caused by a variety of toxic stimuli. In the present study, we investigated the neuroprotective effect of genistein against Abeta(25-35)-induced apoptosis in cultured hippocampal neurons, as well as the underlying mechanism. Abeta(25-35)-induced apoptosis, characterized decreased cell viability, neuronal DNA condensation, and fragmentation, is associated with an increase in intracellular free Ca2+ level, the accumulation of reactive oxygen species (ROS), and the activation of caspase-3. All these phenotypes induced by Abeta(25-35) are reversed by genistein. Our results further show that at the nanomolar (100 nM) level, genistein protects neurons from Abeta(25-35)-induced damage largely via the estrogen receptor-mediated pathway, and at the micromolar (40 muM) level, the neuroprotective effect of genistein is mediated mainly by its antioxidative properties. Our data suggest that genistein attenuates neuronal apoptosis induced by Abeta(25-35) via various mechanisms. (C) 2003 Elsevier Inc. All rights reserved.