Purchase behavior in virtual worlds: An empirical investigation in Second Life

被引：246

作者：

Guo, Yue ^{[1
]}

Barnes, Stuart ^{[1
]}

机构：

[1] Univ E Anglia, Norwich Business Sch, Norwich NR4 7TJ, Norfolk, England

来源：

INFORMATION & MANAGEMENT | 2011年 / 48卷 / 07期

关键词：

Structural equation model; PLS; Virtual world; Purchase behavior; Second Life; USER ACCEPTANCE; MODEL;

D O I：

10.1016/j.im.2011.07.004

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

080201 [机械制造及其自动化];

摘要：

Virtual worlds are an emerging online transaction context in which millions of players around the world participate and trade virtual items with one another. However, little research has been conducted into purchase behavior in this new context. To address this gap, we developed and tested a conceptual model of purchase behavior in virtual worlds using a combination of existing and new constructs. An online survey was conducted within Second Life (n = 250) and tested using structural equation modeling. We conclude with implications for practice and research limitations. (C) 2011 Elsevier B.V. All rights reserved.

引用

页码：303 / 312

页数：10

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