SUBSTITUTION BETWEEN OFFLINE AND ONLINE ADVERTISING MARKETS

被引：15

作者：

Goldfarb, Avi ^{[1
]}

Tucker, Catherine E. ^{[2
]}

机构：

[1] Univ Toronto, Rotman Sch Management, Toronto, ON, Canada

[2] MIT Sloan Sch Management, Cambridge, MA USA

来源：

JOURNAL OF COMPETITION LAW & ECONOMICS | 2011年 / 7卷 / 01期

关键词：

INTERNET; TAXES; COMPETITION;

D O I：

10.1093/joclec/nhq034

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Online advertising is increasingly subject to antitrust scrutiny. Despite this scrutiny, in their 2010 article in this Journal, James Ratliff and Daniel Rubinfeld emphasized that there is a lack of empirical analysis on whether the large offline advertising market disciplines the online advertising market. In this comment, we summarize recent empirical work in economics that begins to fill this void by showing an effect of offline market restrictions on online advertising markets.

引用

页码：37 / 44

页数：8

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