The medium is global, the content is not: The role of geography in online newspaper markets

被引：44

作者：

Chyi, HI

Sylvie, G

机构：

[1] Univ Texas, Sch Journalism, Austin, TX 78712 USA

[2] Chinese Univ Hong Kong, Sch Journalism & Commun, Sha Tin 100083, Peoples R China

来源：

JOURNAL OF MEDIA ECONOMICS | 2001年 / 14卷 / 04期

关键词：

D O I：

10.1207/S15327736ME1404_3

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Previous research suggests that the print newspaper's local nature and the Internet's boundary-transcending capacity enable online newspapers to operate in local and long-distance markets. A census of online newspapers in 4 states was conducted via email to examine the existence of and differences between the 2 markets. Results show that the long-distance market is a substantial sub-market that constitutes about one third of the online readership, while the local market still outweighs the long-distance market in terms of usage and online newspapers' targeting intention.

引用

页码：231 / 248

页数：18