Direct-to-consumer advertising - A haphazard approach to health promotion

[21] JEFFORDS JM, 2004, HLTH AFF MILLWO 0428

[22] The educational potential of direct-to-consumer prescription drug advertising [J]. HEALTH AFFAIRS, 2004, 23 (04) : 143 - 150

[23] Influence of patients' requests for direct-to-consumer advertised antidepressants - A randomized controlled trial [J]. JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, 2005, 293 (16): : 1995 - 2002

[24] Timing of new black box warnings and withdrawals for prescription medications [J]. JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, 2002, 287 (17): : 2215 - 2220

[25] Direct-to-consumer advertising of prescription drugs: The evidence says no [J]. JOURNAL OF PUBLIC POLICY & MARKETING, 2002, 21 (02) : 194 - 201

[26] Direct to consumer advertising - Is at the crossroads of competingp ressures from industry and health needs [J]. BMJ-BRITISH MEDICAL JOURNAL, 2005, 330 (7481): : 5 - 6A

[27] Direct-to-consumer advertising and shared liability for pharmaceutical manufacturers [J]. JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, 2003, 289 (04): : 477 - 481

[28] Mintzes B, 2003, CAN MED ASSOC J, V169, P405

[29] Petersen Melody., 2003, NEW YORK TIMES, P1

[30] PITTS PJ, 2004, HLTH AFF MILLWO 0428

[21] JEFFORDS JM, 2004, HLTH AFF MILLWO 0428

[22] The educational potential of direct-to-consumer prescription drug advertising [J]. HEALTH AFFAIRS, 2004, 23 (04) : 143 - 150

[23] Influence of patients' requests for direct-to-consumer advertised antidepressants - A randomized controlled trial [J]. JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, 2005, 293 (16): : 1995 - 2002

[24] Timing of new black box warnings and withdrawals for prescription medications [J]. JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, 2002, 287 (17): : 2215 - 2220

[25] Direct-to-consumer advertising of prescription drugs: The evidence says no [J]. JOURNAL OF PUBLIC POLICY & MARKETING, 2002, 21 (02) : 194 - 201

[26] Direct to consumer advertising - Is at the crossroads of competingp ressures from industry and health needs [J]. BMJ-BRITISH MEDICAL JOURNAL, 2005, 330 (7481): : 5 - 6A

[27] Direct-to-consumer advertising and shared liability for pharmaceutical manufacturers [J]. JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, 2003, 289 (04): : 477 - 481

[28] Mintzes B, 2003, CAN MED ASSOC J, V169, P405

[29] Petersen Melody., 2003, NEW YORK TIMES, P1

[30] PITTS PJ, 2004, HLTH AFF MILLWO 0428